The Earth Angel Privacy Policy

Effective Date: 1 October 2025

Website Address: https://theearthangel.co.za

Our Identity and Commitment to POPIA

The Earth Angel is committed to protecting your personal information and ensuring full compliance with the Protection of Personal Information Act (POPIA), Act 4 of 2013.

Responsible Party:

The Earth Angel (Pty) Ltd

Contact Email:

info@theearthangel.co.za

At The Earth Angel, accessible from https://theearthangel.co.za, one of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by The Earth Angel and how we use it.

If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us.

This Privacy Policy applies only to our online activities and is valid for visitors to our website with regards to the information that they shared and/or collected in The Earth Angel Online Store. This policy is not applicable to any information collected offline or via channels other than this website.

1. Consent and Agreement

By using our website and submitting your personal information, you consent to our collection, use, and processing of that information as described in this policy.

Active Consent for Cookies: For non-essential functions (like website analytics and personalized marketing), we require your explicit consent via our on-site cookie banner/pop-up. You have the right to accept or decline these non-essential cookies.

We collect information only for specific, explicit, and legitimate purposes (POPIA Condition 3).

Information Collected

Why We Collect It

Legal Basis

Identity/Contact: Name, Address, Phone, Email

To Process and Ship Orders (via Bob Go), generate invoices, and communicate with you about your order.

Contractual Necessity

Account Data: Username, Password (encrypted)

To create and maintain your customer account.

Contractual Necessity

Communication: Contents of messages/support queries

To provide customer service and respond to your requests.

Legitimate Interest

Usage Data: IP address, Browser Type, Time Stamp (Log Files)

To improve website functionality, diagnose technical issues, and ensure site security.

Legitimate Interest

3. How We Use Your Information

We use the information we collect to:

  • Provide, operate, and maintain the functionality of our online store.
  • Improve, personalize, and expand our website and product offerings.
  • Fulfill Orders: Process payments and manage logistics with our courier partner (Bob Go).
  • Communicate: Provide you with updates and other information relating to the website, and for marketing and promotional purposes (where you have opted in).
  • Find and prevent fraud.

4. Third-Party Sharing and Transfers

We will never sell your personal information to third parties.

We only share your information with trusted third parties necessary to perform core business functions:

  • Payment Processors: To securely handle payment transactions.
  • Courier Partner (Bob Go): We share your name, address, and contact number solely to generate shipping labels and facilitate delivery of your order.
  • Legal Compliance: When required to do so by South African law or legal process.

5. Your Rights Under POPIA (Data Subject Participation)

You have the full right to engage with your personal information held by The Earth Angel:

  • Right to Access: You can ask us what personal data we hold about you.
  • Right to Rectification: You can ask us to update or correct any inaccurate information.
  • Right to Object/Opt-Out: You can object to us processing your personal information for marketing purposes (e.g., by unsubscribing from our newsletter).
  • Right to Request Deletion: You have the right to ask us to delete or destroy your personal information.

6. Children’s Information

POPIA defines a child as any natural person under the age of 18.

The Earth Angel does not knowingly collect any Personal Identifiable Information from children. If we become aware that we have processed the personal information of a child without the required consent of a competent person (parent or guardian), we will take steps to remove the information immediately.

7. Cookies and Log Files

Our website uses cookies to function properly and to analyze traffic. You can choose to disable non-essential cookies via our consent banner or through your individual browser options.